Peptide survey
Midi ground truth against Dataset 1 (Nov 3, 500 people per question) and Dataset 2 (Nov 5, 605 people, same people on every question).
A probability match means the human % falls inside that dataset’s 95% probability range, widened by the allowance. A simulated match means Simulated % is within the allowance of the human %. An expected match means Expected % is within its own allowance of the human %. A question matches when enough of its options pass.
Compares the order of options. The orders align when one ranking can be turned into the other with at most this many swaps, and a swap can exchange any two options.
Simulated % order
Expected % order
Both datasets clear the probability bar on . Both clear the simulated bar on . Both clear the expected bar on . Both share the simulated order on , and the expected order on . Q2 is Dataset 2 only, so it cannot count in “both”.
20 shown · a question matches when its option share meets the 80% bar
| Question | Dataset 1 probability | Dataset 2 probability | Dataset 1 simulated | Dataset 2 simulated | Dataset 1 expected | Dataset 2 expected | D1 simulated order | D2 simulated order | D1 expected order | D2 expected order |
|---|---|---|---|---|---|---|---|---|---|---|
Q2 Which of the following have you explored or tried during the past 12 months? | Not run | 4 / 850% Needs 37.6 pp | Not run | 5 / 863% | Not run | 5 / 863% | Not run | 5 swapsOff | Not run | 4 swapsOff |
Q4 Before today, how familiar were you with peptides in health or wellness? | 3 / 838% Needs 6.5 pp | 2 / 825% Needs 7.5 pp | 2 / 825% | 4 / 850% | 3 / 838% | 3 / 838% | 5 swapsOff | 5 swapsOff | 4 swapsOff | 4 swapsOff |
Q5 Which of the following have you heard associated with peptides? | 2 / 825% Needs 44.2 pp | 1 / 813% Needs 46.6 pp | 2 / 825% | 1 / 813% | 2 / 825% | 1 / 813% | 5 swapsOff | 5 swapsOff | 4 swapsOff | 5 swapsOff |
Q6 Where have you come across information about peptides? | 4 / 944% Needs 37.9 pp | 2 / 922% Needs 41.9 pp | 3 / 933% | 2 / 922% | 4 / 944% | 3 / 933% | 5 swapsOff | 6 swapsOff | 4 swapsOff | 4 swapsOff |
Q9 What is your overall impression of peptide-related health treatments? | 1 / 617% Needs 10.9 pp | 1 / 617% Needs 15.3 pp | 3 / 650% | 2 / 633% | 2 / 633% | 2 / 633% | 3 swapsOff | 4 swapsOff | 3 swapsOff | 3 swapsOff |
Q10 What concerns, if any, would you have about using peptide-related treatments? | 2 / 922% Needs 21.1 pp | 1 / 911% Needs 25.9 pp | 4 / 944% | 4 / 944% | 3 / 933% | 3 / 933% | 5 swapsOff | 4 swapsOff | 5 swapsOff | 5 swapsOff |
Q11 What would make you more comfortable trying a peptide-related treatment? | 4 / 850% Needs 12.8 pp | 3 / 838% Needs 13.8 pp | 3 / 838% | 2 / 825% | 4 / 850% | 3 / 838% | 4 swapsOff | 5 swapsOff | 4 swapsOff | 4 swapsOff |
Q13 How open would you be to using a peptide-related treatment if recommended by a qualified medical professional? | 2 / 633% Needs 4.8 pp | 2 / 633% Needs 6 pp | 2 / 633% | 3 / 650% | 3 / 650% | 3 / 650% | 2 swapsOff | 2 swapsOff | 3 swapsOff | 2 swapsOff |
Q14 How much would a doctor's recommendation influence your decision? | 2 / 540% Needs 0.7 pp | 4 / 5Match Needs 0 pp | 2 / 540% | 2 / 540% | 4 / 5Match | 5 / 5Match | 1 swapAligned | 2 swapsOff | 1 swapAligned | 1 swapAligned |
Q15 How likely would you be to consider a peptide-related treatment in the next 12 months? | 1 / 714% Needs 7.5 pp | 1 / 714% Needs 9 pp | 3 / 743% | 3 / 743% | 2 / 729% | 2 / 729% | 4 swapsOff | 4 swapsOff | 5 swapsOff | 5 swapsOff |
Q17 Which best describes your current relationship with peptide or GLP-1 providers? | 1 / 617% Needs 6.6 pp | 1 / 617% Needs 13.7 pp | 1 / 617% | 0 / 60% | 1 / 617% | 1 / 617% | 3 swapsOff | 3 swapsOff | 3 swapsOff | 2 swapsOff |
Q18 For each provider, which applies? | 6 / 3020% Needs 14.2 pp | 6 / 3020% Needs 14 pp | 7 / 3023% | 10 / 3033% | 10 / 3033% | 9 / 3030% | 23 swapsOff | 27 swapsOff | 22 swapsOff | 24 swapsOff |
Q20 If you were to start a peptide or GLP-1 treatment, who would you most want to work with? | 5 / 6Match Needs 0 pp | 3 / 650% Needs 0.7 pp | 2 / 633% | 2 / 633% | 5 / 6Match | 5 / 6Match | 1 swapAligned | 0 swapsAligned | 0 swapsAligned | 1 swapAligned |
Q22 Rank #1: what matters most | 3 / 650% Needs 7.3 pp | 3 / 650% Needs 7.1 pp | 4 / 667% | 4 / 667% | 4 / 667% | 4 / 667% | 0 swapsAligned | 0 swapsAligned | 0 swapsAligned | 0 swapsAligned |
Q23 How important is each of the following? | 8 / 3324% Needs 15 pp | 9 / 3327% Needs 15.6 pp | 7 / 3321% | 6 / 3318% | 9 / 3327% | 10 / 3330% | 30 swapsOff | 24 swapsOff | 30 swapsOff | 26 swapsOff |
Q26 Rank #1: what would most increase your trust | 4 / 944% Needs 10.3 pp | 1 / 911% Needs 10.1 pp | 3 / 933% | 3 / 933% | 4 / 944% | 4 / 944% | 5 swapsOff | 7 swapsOff | 6 swapsOff | 5 swapsOff |
Q27 Rank #1: biggest concerns | 5 / 1050% Needs 3.7 pp | 4 / 1040% Needs 2.7 pp | 5 / 1050% | 6 / 1060% | 7 / 1070% | 6 / 1060% | 9 swapsOff | 7 swapsOff | 7 swapsOff | 8 swapsOff |
Q30 Do you agree or disagree? | 6 / 1638% Needs 12.1 pp | 4 / 1625% Needs 14.9 pp | 4 / 1625% | 2 / 1613% | 6 / 1638% | 6 / 1638% | 10 swapsOff | 10 swapsOff | 7 swapsOff | 7 swapsOff |
Q31 If someone close to you started using a weight-loss medication, how do you think you would respond? | 2 / 450% Needs 2.1 pp | 2 / 450% Needs 3.6 pp | 3 / 475% | 2 / 450% | 2 / 450% | 2 / 450% | 1 swapAligned | 1 swapAligned | 1 swapAligned | 2 swapsOff |
Q32 How do you think most people view the use of weight-loss medications? | 3 / 560% Needs 2.5 pp | 3 / 560% Needs 2.2 pp | 1 / 520% | 3 / 560% | 3 / 560% | 3 / 560% | 1 swapAligned | 1 swapAligned | 1 swapAligned | 1 swapAligned |
Q4
Single-select
Probability range
Dataset 1
3 of 8 options
Needs 6.5 pp to clear the bar
Dataset 2
2 of 8 options
Needs 7.5 pp to clear the bar
Simulated %
Dataset 1
2 of 8 options
Dataset 2
4 of 8 options
Expected %
Dataset 1
3 of 8 options
Dataset 2
3 of 8 options
Simulated order
Dataset 1
5 swaps
Dataset 2
5 swaps
Expected order
Dataset 1
4 swaps
Dataset 2
4 swaps
Largest miss: Heard the term but don't know much · +11.1 points · +23.2%
| Option | Human % | Simulated % | Simulated − human | Expected % | 95% range | Nearest-side difference | Relative difference | Range match | Simulated match | Expected match |
|---|---|---|---|---|---|---|---|---|---|---|
| Heard the term but don't know much | 59% 59 people | 73.2% | +14.2 | 42.3% | 36.6–47.9 | +11.1 | +23.2% | Outside | Outside | Outside |
| Have used them in the past | 0% 0 people | 7.2% | +7.2 | 10% | 6.5–13.4 | -6.5 | -100% | Outside | Outside | Outside |
| Never heard of them | 10% 10 people | 0% | -10 | 4.9% | 2.4–7.4 | +2.6 | +35.1% | Outside | Outside | Outside |
| Are using it currently | 7% 7 people | 12.4% | +5.4 | 13.3% | 9.4–17.3 | -2.4 | -25.5% | Outside | Outside | Outside |
| Have actively researched them | 11% 11 people | 4.8% | -6.2 | 17.6% | 13.2–21.9 | -2.2 | -16.7% | Outside | Outside | Outside |
| Want similar benefits but from a different type of product | 2% 2 people | 0% | -2 | 2.9% | 0.9–4.8 | 0 | 0% | Match | Match | Match |
| Have considered using, but haven't used | 9% 9 people | 2.4% | -6.6 | 8.1% | 5–11.3 | 0 | 0% | Match | Outside | Match |
| Purchased but haven't used | 0% 0 people | 0% | 0 | 1% | 0–2.1 | 0 | 0% | Match | Match | Match |
| Know a little about them | 2% | Not in this dataset | ||||||||
Largest miss: Heard the term but don't know much · +12.3 points · +26.3%
| Option | Human % | Simulated % | Simulated − human | Expected % | 95% range | Nearest-side difference | Relative difference | Range match | Simulated match | Expected match |
|---|---|---|---|---|---|---|---|---|---|---|
| Heard the term but don't know much | 59% 59 people | 71.9% | +12.9 | 41.6% | 36.5–46.7 | +12.3 | +26.3% | Outside | Outside | Outside |
| Have used them in the past | 0% 0 people | 8.1% | +8.1 | 10.7% | 7.5–14 | -7.5 | -100% | Outside | Outside | Outside |
| Never heard of them | 10% 10 people | 0% | -10 | 4.1% | 2–6.2 | +3.8 | +61.3% | Outside | Outside | Outside |
| Have actively researched them | 11% 11 people | 6% | -5 | 18.8% | 14.7–22.9 | -3.7 | -25.2% | Outside | Match | Outside |
| Are using it currently | 7% 7 people | 10.9% | +3.9 | 12.1% | 8.6–15.6 | -1.6 | -18.6% | Outside | Match | Outside |
| Purchased but haven't used | 0% 0 people | 0.5% | +0.5 | 1.3% | 0.1–2.5 | -0.1 | -100% | Outside | Match | Match |
| Want similar benefits but from a different type of product | 2% 2 people | 0.3% | -1.7 | 2.8% | 1.1–4.6 | 0 | 0% | Match | Match | Match |
| Have considered using, but haven't used | 9% 9 people | 2.3% | -6.7 | 8.5% | 5.6–11.4 | 0 | 0% | Match | Outside | Match |
| Know a little about them | 2% | Not in this dataset | ||||||||